Strategic Communications

Advantageous Positioning Should Not Be Left to Chance, But Should Result From Strategic Communications Planning


We work with clients to develop customized strategic communications plans that help them clearly communicate their key messages to stakeholders.

The components of the plan include:

Strategic Communication Step by Step

Step 1 - Situation Analysis: The context in which the strategy is written, which sets the stage for the rest of the strategy and provides background, context and rationale.

Step 2 - Key Considerations: These are the factors and influences that could affect the overall strategy. They can be political, economic, environmental, financial or social, or any combination of these elements.

Step 3 - Major theme and key messages: The theme sets the tone while the key messages must be memorable and credible.

Step 4 - Target Audiences: The ‘stakeholders’ a client needs to reach.

Step 5 - Objectives: A clear statement of what the strategy is designed to accomplish or goals it intends to reach.

Step 6 - Strategies and Tactics: How the objectives will be reached, both generally and specifically.

Step 7 - Timelines: the starting and ending points of the strategy.

With our help, clients realize how vital it is to understand how perceptions are formed by the public, the news media and government. Advantageous positioning should not be left to chance, but should result from strategic communications planning.

We work with clients to develop communications plans, help them understand how individual and corporate actions or inactions will be perceived, and how those perceptions will impact on their reputations. We help clients plan ahead by analyzing their existing positions and developing workable recommendations.

Strategic Communications Planning